Patient Decision Making and Stress Management while Undergoing in Vitro Fertilization and Intrauterine Insemination Treatments

Project ID: 1367

Cube proposed by: Richard P. Bagozzi

Unit: Business

Cycle: MCubed 2.0

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About this project: 
A longitudinal and prospective study to measure decision making, emotions, and coping behaviors of fertility patients and to assess their psychological and physical processes while undergoing in vitro fertilization and intrauterine insemination treatments. This study will provide a comprehensive understanding of fertility patients’ experiences, central to determining the quality of their care. The study will identify the etiology of patients’ experiences, leading to better patient-centered care. It will also validate current emotion, personality, and decision making theories, explore potentially new ones, and develop new methods. Multiple surveys and an experimental design with control group methodologies will be used. Mobile applications and an experience sampling method will also be used.