Ph.D. University of Michigan.
M.B.A. University of Michigan.
B.B.A. Georgia State University.
David uses qualitative and experimental methods to examine the consumer behavioral implications of the self in social contexts. His previous work and current projects can be categorized into three overlapping streams: (1) consumer culture, (2) self-presentation, and (3) social influences on consumption.
Mirabito, Ann M., Cele C. Otnes, Elizabeth Crosby, David B. Wooten, Jane Machlin, Chris Pullig, Natalie Ross Adkins, Susan Dunnett, Kevin Thomas, Marie A. Yeh, Cassandra Davis, Johanna F. Gollnhofer, Aditi Grover, Kathy Hamilton, Jess Matias, Natalie A. Mitchell, Edna G. Ndichu, Nada Sayarh, and Sunaina Velagaleti (forthcoming), “The Stigma Turbine: A Theoretical Framework for Conceptualizing and Contextualizing Marketplace Stigma,” Journal of Public Policy and Marketing.
Packard, Grant, Andrew D. Gershoff, and David B. Wooten (forthcoming), “When Boastful Word of Mouth Helps versus Hurts Social Perceptions and Persuasion,” Journal of Consumer Research.
Packard, Grant and David B. Wooten (2013), “Compensatory Knowledge Signaling in Consumer Word-of-Mouth,” Journal of Consumer Psychology, 23 (4), 434-50. (Best Competitive Paper Award for the 2011 Society of Consumer Psychology Conference).
Wooten, David B., Robert L. Harrison III, and Natalie Mitchell (2011), “Benign Envy: Is There a Dark Side of Light Green?” Academy of Marketing Science Review, 1 (3/4), 137-39. (Invited Commentary)
Wooten, David B. (2009), “Say the Right Thing: Apologies, Reputability and Punishment,” Journal of Consumer Psychology, 19 (2), 225-235.
Wooten, David B. (2006), “From Labeling Possessions to Possessing Labels: Ridicule and Socialization among Adolescents,” Journal of Consumer Research, 33 (2), 188-198. (Finalist for the 2009 Best Article Award).
Wooten, David B. and Americus Reed II (2004), “Playing it Safe: Susceptibility to Normative Influence and Protective Self-Presentation,” Journal of Consumer Research, 31 (3), 551-556.
Reed, Americus II, David B. Wooten, and Lisa E. Bolton (2002), “The Temporary Construction of Consumer Attitudes,” Journal of Consumer Psychology, 12 (4), 375-388.