Why do so many strategic digital initiatives in large organizations fail? What's unique about digital transformation? Are special organizational capabilities needed? What are the implications as organizations seek to become more environmentally sustainable? I'm one of the most highly cited researchers in the field of digital transformation and business value, and enjoy partnering with organizations to apply what I've learned to help them achieve strategic objectives. I'm based in Ann Arbor, Michigan, where I'm a professor in the Ross School of Business at the University of Michigan. I travel widely and recently enjoyed a sabbatical at the Indian School of Business (ISB) in Hyderabad, India. Previous career paths include sales engineer, new product engineer, technical editor, and software entrepreneur.
The central objective of my research is to answer important questions related to how organizations generate value with information systems (IS). I have developed a framework describing the value generation process and developed and tested several related propositions. Recent research has built on these foundations by extending the definition of value to include the environmental sustainability performance of organizations and examining problems at the nexus of IS and innovation, including design.
1. Fichman, R., and Melville, N., 2014, “How IT Innovation Posture-Profile Misalignment Diminishes Returns to IT Innovation: Conceptual Development and Empirical Demonstration,” Journal of Management Information Systems, Vol. 31, No. 1, pps. 205-242. 2. Melville, N., and Whisnant, R., 2014, “Energy and Carbon Management Systems: Organizational Implementation and Application,” Journal of Industrial Ecology, Vol. 18, No. 6., pps. 920-930. 3. Malhotra, A., Melville, N., and Watson, R., 2013 "Spurring Impactful Research on Information Systems for Environmental Sustainability," MIS Quarterly, Vol. 37, No. 4, pps. 1265-1274. 4. Saldanha, T., Melville, N., Ramirez, R., and Richardson, V., 2013, “Information Systems for Collaborating versus Transacting: Impact on Plant Performance in the Presence of Demand Volatility,” Journal of Operations Management, Vol. 31, No. 6, pps. 313-329. 5. Melville, N., and McQuaid, M., 2012, “Generating Shareable Statistical Databases for Business Value: Multiple Imputation with Multimodal Perturbation,” Information Systems Research, Vol. 23, Issue 2, pps. 559-574.