Ph.D. Duke University.
Carolyn Yoon’s current research interests are in consumer neuroscience, decision neuroscience, cultural neuroscience, cognitive aging in consumer contexts, implicit memory for consumer information and cross-cultural differences in memory and cognition.
Plassmann, Hilke, Vinod Venkatraman, Scott Huettel, and Carolyn Yoon (in press), “Consumer Neuroscience: Applications, Challenges, and Possible Solutions,” Journal of Marketing Research.
Hsu, Ming, and Carolyn Yoon (in press), “The Neuroscience of Consumer Choice,” Current Opinion in Behavioral Sciences.
Kitayama, Shinobu, Anthony King, Carolyn Yoon, Steve Tompson, Sarah Huff, and Israel Liberzon (2014), “The Dopamine Receptor Gene (DRD4) Moderates Cultural Difference in Independent versus Interdependent Social Orientation,” Psychological Science, 25(6), 1169-1177.